Transfield has been doing it tough over the last year.
With ungrateful artists and workers withdrawing from the Sydney Biennale in 2014 over its involvement in the detention industry, sustained protests against the company and a diving shareprice, the brand has been suffering. Poor Transfield. Boo-hoo. Now the Belgiorno-Nettis family have divested, they want their name and logo back.*
Transfield will change its name and logo later this year because former parent Transfield Holdings, a privately held company owned by Luca Belgiorno-Nettis and his brother Guido, is withdrawing its trademark. [SMH, Feb 26 2015]
So we’ve decided to help out the concentration camp company by hosting a Competitive Selection Process (not at all tender though) for a new name and logo for the company that — as their recent Annual Report stated — cares for asylum seekers on Manus Island and Nauru.
THE DESIGN BRIEF: Design a name and logo that imaginatively encapsulates the quest to glean economic value from misery, desperation and racism.
DEADLINE: The deadline will be April 7th, which is when Transfield is slated to resubmit a bid to renew the contracts to run the detention centres on Manus Island and Nauru.
PANEL: The judging panel will be comprised of four people elected by those detained on Manus Island and Nauru. You know it makes sense.
* Congratulations to Luca and Guido for deciding that art is better than concentration camps, but can you clarify whether the Transfield Foundation will continue to be a joint venture between the detention camp company and Transfield Holdings, please?